Branding
February 14, 2025
I Had a Simulator Rig for My Guests to Play With. I’m Never Going Back.
The Singapore Grand Prix weekend is always exciting—but last year, I added a racing simulator rig to our corporate hospitality suite, and it transformed everything.
Guests weren’t just sipping cocktails and watching the race on screens. They were lining up to race. Laughing. Competing. Bonding. The F1 simulator experience broke the ice and created real engagement.
Why It Worked:
Interactive, not passive. Guests drove real laps while the Grand Prix roared in the background.
All skill levels welcome. Even non-racing fans got into it.
Social media gold. Everyone wanted to post their simulator setup and lap times.
It turned a typical event into an immersive corporate racing simulator experience. Whether it’s client entertainment or employee engagement, a simulator rig makes your event memorable.
I’m never going back to static events. If you’re planning anything during the Singapore GP, don’t overlook this.
