Racing Simulator Event at Copthorne

Project Overview

We were commissioned by HP’s marketing partner to create a visually impactful, high-engagement attraction for their exclusive year-end corporate event—an experience that would stand out and spark interaction among attendees.

To meet the brief, we installed a triple-screen racing simulator rig, delivering a wide field of view and ultra-immersive driving experience that instantly became the centerpiece of the venue. Designed to attract attention and encourage participation, the setup successfully served as a networking anchor, drawing guests together through shared excitement and friendly competition.

This corporate racing simulator activation proved the value of immersive motorsport experiences as a tool for brand activation, social connection, and guest retention—turning HP’s event into more than just a gathering, but a memorable experience for everyone involved.