Racing Simulator Event at Raffles Hotel

Project Overview

Liberty Insurance, a leading insurance provider, engaged us to deliver a high-impact racing simulator corporate event designed to captivate their team of underwriters, employees, and valued customers.

We deployed a premium dual-rig racing simulator setup, ideal for competitive team bonding and customer engagement. To elevate the brand presence, we built a custom-branded simulator table wrapped in Liberty’s corporate identity—turning the activation into a fully immersive and visually impactful branded racing simulator experience.

A live leaderboard system tracked lap times in real-time, projecting results onto a large screen to create a high-energy, F1-style racing atmosphere. This format not only drove friendly competition but also encouraged ongoing participation throughout the day.

This corporate simulator event successfully blended interactive team building with client entertainment, positioning Liberty as an innovative and people-focused brand. From setup to execution, the experience demonstrated the power of racing simulator events for customer satisfaction and internal engagement.