Racing Simulator Event at Raffles Quay
Client:
Liberty Insurance
Year:
2023
Category:
for Liberty Insurance
Location:
Singapore
Project Overview
Liberty Insurance, a prominent player in the insurance industry, entrusted us with the delivery of a premium double-header racing simulator event—crafted to engage their team of underwriters, employees, and customers through a thrilling motorsport-themed experience.
This unique project involved a back-to-back simulator setup: one at their corporate office and the next at an offsite restaurant venue. Despite the tight timeline and complex logistics, our team seamlessly executed both activations with precision.
We deployed a professional dual-rig racing simulator system, complete with a custom-branded simulator table featuring Liberty's visual identity for maximum brand impact. A real-time leaderboard system captured lap times with rapid accuracy, fueling a competitive atmosphere and maintaining high guest engagement across both locations.
This event proved the power of racing simulator experiences for team bonding, client appreciation, and interactive corporate entertainment—all delivered with end-to-end logistical support. Liberty Insurance’s choice to activate in both formal and social environments made this a standout example of how branded racing simulator rentals can flexibly adapt to any corporate setting.