Racing Simulator Event at Marina Bay
Client:
Bank of America
Year:
2022
Category:
for Bank of America
Location:
Marina Bay, Singapore
Project Overview
Bank of America presented us with a bold and exciting challenge—install a premium racing simulator rig on a rooftop bar overlooking the live Singapore Grand Prix circuit. With the roar of Formula 1 engines in the background and a panoramic city view, the stakes were as high as the altitude.
Delivering this racing simulator experience during Singapore GP week required precise planning and flawless execution. The rooftop’s confined layout and logistical complexity meant that every component had to be engineered for safety, style, and performance.
We delivered a custom-built simulator table, tailored to fit the space and wrapped in a sleek branded finish. Despite the constraints of being hundreds of metres above ground, the setup was immersive and crowd-ready—providing guests with a realistic F1-style racing simulator experience in one of the most unique venues imaginable.
The result? An unforgettable activation that showcased the potential of racing simulator corporate entertainment at the highest level—literally. Guests were wowed by the setup, and Bank of America succeeded in delivering a standout customer engagement event during one of the world’s most prestigious motorsport weekends.
