Racing Simulator Event at Alexandra

Project Overview

We were brought in to deliver a dual-rig racing simulator setup for a high-traffic public automotive launch event, held live in a bustling car showroom. The goal: create an exciting and memorable experience that would appeal to both car enthusiasts and family audiences alike.

With a diverse crowd that included motoring experts, showroom guests, and children, our team ensured the racing experience was engaging, accessible, and smoothly managed from start to finish. Our experienced staff combined technical know-how with strong social skills to guide each guest through the simulator racing experience, regardless of age or familiarity with motorsports.

This simulator activation for a new car launch successfully blended immersive entertainment with brand storytelling—transforming the showroom into a dynamic, interactive space that not only showcased the vehicle but also kept attendees engaged and talking long after the event.