Racing Simulator Event at Orchard

Project Overview

We were honored to be selected by DFS, part of the LVMH Group, to deliver a high-impact racing simulator attraction for their flagship retail location during the Singapore Grand Prix weekend—one of the busiest and most prestigious shopping periods of the year.

Our role was to create an exciting, high-energy incentive that would motivate shoppers to exceed a minimum spend threshold in exchange for an exclusive turn on our professional racing simulator rig. The objective was clear: increase in-store engagement, drive spending, and deliver a premium experience in line with DFS's luxury brand.

We deployed a branded racing simulator setup, designed to appeal across age groups and nationalities—creating a dynamic, interactive atmosphere that complemented the Grand Prix buzz in the city. Our team managed shopper flow, engagement, and simulator facilitation, ensuring a seamless integration within the high-traffic retail environment.

This retail racing simulator activation successfully turned heads, drove footfall, and encouraged purchases—proving the power of experiential marketing during Grand Prix season. DFS was thrilled with the turnout, and the guests walked away with both racing memories and shopping bags.