Racing Simulator Event at Suntec City

Project Overview

One of our most star-studded racing simulator events to date, this activation was held in collaboration with McLaren, where we had the incredible honour of hosting McLaren F1 driver Stoffel Vandoorne on one of our high-performance simulator rigs—right in front of an exclusive crowd of McLaren customers and VIPs.

The event featured dual professional racing simulator setups, allowing guests to compete alongside a real F1 driver in a high-intensity, real-time setting. A large live leaderboard screen captured lap times with minute-by-minute updates, adding to the competitive tension and immersive motorsport atmosphere.

Held in a premium hospitality setting, the experience wasn't just for show—Stoffel was so impressed with the realism of our rig that he returned for multiple sessions, delighting both the crowd and our crew.

This VIP F1 simulator activation was a true embodiment of what we do at Eurospeed: blending elite motorsport authenticity with premium guest engagement to create unforgettable simulator racing experiences for both brands and fans.