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3 to 5 Oct 2025

Singapore Grand Prix

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Brand logo

3 to 5 Oct 2025

Singapore Grand Prix

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Brand logo

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Slot Car Track at Marina Bay

Client:

Vodafone

Year:

2013

Category:

for Vodafone

Location:

Marina Bay

BG Pattern

Project Overview

One of the most star-studded slot car activations we’ve ever delivered, this unforgettable event featured none other than McLaren F1 driver Lewis Hamilton—long before he became a global motorsport legend.

Commissioned by Vodafone and McLaren, we designed and set up a custom slot car racing track to serve as a hands-on engagement zone for their VIP customers, brand partners, and motorsport enthusiasts. Guests not only got to witness Lewis Hamilton in action on the slot car circuit, but also had the rare opportunity to race alongside a future F1 World Champion.

Under the watchful eyes of an excited crowd, Lewis brought charisma and competitive energy to the event, creating a memorable, high-energy experience that guests would talk about for years to come.