Slot Car Track at Novena
Client:
UOL
Year:
2014
Category:
for UOL
Location:
Novena Square
Project Overview
We were commissioned to design and install a large slot car racing track for a high-traffic public event held inside a bustling shopping mall. With a steady flow of footfall and a highly diverse audience, the activation needed to appeal to guests of all ages, backgrounds, and experience levels.
Our slot car experience was carefully planned to provide quick thrills, easy participation, and visual impact—making it a crowd magnet throughout the day. From children experiencing slot cars for the first time to adults and hobbyists reliving racing nostalgia, the track became a centerpiece of the mall’s event programming.
Our experienced staff played a key role in maintaining high engagement and smooth flow. With strong interpersonal skills and crowd management expertise, they ensured that every visitor—regardless of skill level—had an enjoyable and memorable time.
This project highlighted the power of slot car racing activations in public spaces, where family-friendly entertainment and hands-on engagement can enhance brand presence, drive foot traffic, and leave a lasting impression.
