Slot Car Track at Pit Building
Client:
Singapore Airlines
Year:
2015
Category:
for Singapore Airlines
Location:
Marina Bay
Project Overview
In a truly unprecedented request, we were invited to set up a custom slot car racing track inside the Formula 1 pit building itself—right at the heart of the action during the Singapore Grand Prix.
This first-of-its-kind slot car activation welcomed a distinguished and diverse audience that included government ministers, families, and esteemed motorsport guests. With crowds streaming through one of the Grand Prix’s most iconic venues, our setup became a major highlight—drawing continuous engagement from morning until late.
Despite the prestige and pressure of the environment, our team delivered a flawless experience—blending branded slot car entertainment with high-profile event expectations. It was one of the busiest and most memorable activations we’ve ever produced, and a perfect showcase of how slot car racing experiences can bring nostalgic fun and competitive energy to even the most elite motorsport settings.
